Last updated: October 24, 2026
This privacy policy applies to all services of Helen & Paige Toronto, reachable via support@helenandpaige.com and located at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We respect the privacy of our customers and treat the personal information you provide to us confidentially and in accordance with the General Data Protection Regulation (GDPR).
1. What information we collect
We collect personal data that you provide to us when placing an order, creating an account or contacting our customer service, including:
- Full name
- Address and billing details
- Email address
- Phone number
- Payment details (processed through our payment providers, not stored on our servers)
- IP address and device/browser information
- Order and transaction history
- Information about your activity and behaviour on our website (through cookies)
2. Purposes of processing
- Processing, shipping and invoicing your orders.
- Providing customer service and support.
- Sending order updates, tracking information and relevant information.
- Improving our services, website and product range.
- Preventing and detecting fraud and misuse.
- Sending marketing, only when you have given your consent.
3. Legal grounds
We process your data on the basis of the performance of the agreement (your order), your consent (for example, marketing), a legal obligation (such as tax records) and our legitimate interest (such as fraud prevention and improving our services).
4. Sharing data with third parties
Your data is only shared with third parties insofar as this is necessary for our services, including:
- Our payment providers: Amex, Apple Pay, Diners Club, Discover, Google Pay, Maestro, Mastercard, Shop Pay, Visa
- Our shipping and delivery partners: Canada Post
- Our supplier(s) for the processing and shipping of your order.
- Providers of analytics and marketing services (where applicable and in accordance with your cookie preferences).
Data processing agreements have been concluded with all these parties where required. We never sell your data to third parties. Because part of our shipping takes place directly from a supplier outside the EEA (China), a transfer outside the EEA may take place; we observe appropriate safeguards in this regard.
5. Retention period
We do not keep your data longer than necessary for the purposes for which it was collected, or for as long as required by law (such as a tax retention obligation for records of 7 years).
6. Cookies
Our website uses cookies to improve functionality, analyse visitor behaviour and support marketing. See our separate Cookie Policy for more information. You can always adjust your preferences through the cookie banner or your browser settings.
7. Security
We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. All payments are made through a secure SSL connection.
8. Your rights
You have the right to access, correct, delete or restrict your personal data. You can also object to the processing, withdraw your consent and submit a request for data portability. Please contact us at support@helenandpaige.com. You also have the right to file a complaint with the supervisory authority (in the Netherlands: the Dutch Data Protection Authority).
9. Contact
Helen & Paige Toronto — 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ — support@helenandpaige.com